It's now official! Android has not only taken the top market share and growth rate positions, both globally and in the US, but now is the OS of choice for most new adopters as well.
In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent -- up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market share and Apple with 27 percent, up one whole percentage point from last year. Diving a bit deeper, Nielsen found that around 33 percent of people planning to buy a smartphone in the next year want an iPhone, while another 33 percent would prefer an Android. The tie between those who want an Android v. an iOS phone fluctuated when Nielsen asked the "early adopters" within the group what kind of phone they are hoping to cop. 40 percent of "innovators" said they would like a phone on Google's OS, while 32 percent want a bite of the Apple -- leaving a mere 28 percent of self-proclaimed tech junkies desiring something else, like a BlackBerry or Windows Phone.
More on my opinion of Google and the liklihood that they will control smartphone mobile computing for the balance of the decade...
- Google's Android Market Share Explodes As It Expands Its Reach To Cars, Toys, Home Automation, Music & Movies - All In The Cloud
- Even With Apple's Successful Launch On Verizon, Google Continues To Increase It's Lead In The Smarthphone Space
- Looking at the Results of Google's "Negative Cost" Business Model Employed Through Android
- Did A Blog Best Wall Street's Best of the Best In Guaging The True Value of Google? We Have To Think More Like An Entrepeneur & Less Like A Wall Street Analyst
The table of contents outlines how we have broken Google down into distinct businesses and identified both the individual business models and the potential revenue streams, as well as valuation for each business line.
Page 57 of the analysis shows a sensitivity table which outlines the various scenarios that can come into play and how it will change our outlook and valuation opinion.
Professional/institutional subscribers can actually access a subset of the model that we used to create the sensitivity analysis above to plug in their own assumptions in case they somehow disagree with our assumptions or view points. Click here for the model: Google Valuation Model (pro and institutional). Click here to subscribe or upgrade.