Below is a graph showing the longer term trend of Apple market share in the smart phone space. It illustrates the explosive growth Apple has had through its iPhone series, and it also shows some seasonality (ex. lull before hardware upgrade season, etc.). As you can see, the growth trend, viewed either directly or as a moving average, shows marked downward momentum. Of course, it is highly unreasonable to expect a company to continue to grow at the pace that Apple has, but that is exactly what many Apple valuation models that I have come across have - literally hard-coded in. This is folly, in my opinion - particularly considering the effect of the Android competition that is already showing up. If you look closely, Apple's smart phone market share is already showing NEGATIVE growth!
Since I know that the chart may be a little difficult to read at the tail end encompassing several years of data, I have taken the liberty to drill down to the past year to get a closer look. Remember, Android sales didn't really get started until 8 months ago, and the big surge didn't occur until the Evo/Droid X/Samsung Galaxy series were launched in June, July and August - most of which is not captured here. The same is to be said for Apple and the iPhone 4.
Click to enlarge to printer size!
Despite increases in both the overall mobile market and more importantly, the smart phone contingent's penetration of said market:
- Apple's smart phone shipments are showing a negative growth trend
- and more importantly, Apple's smart phone market share is experiencing a very sharp downward trend as shown by both direct observation and that of the 2 period moving average.
By trailing the actual growth of the smart phone market, it is far from a foregone conclusion that Apple, nor any other company for that matter, can necessarily tread water by relying on the expansion of the smart phone market. It is quite possible for the winner in this space to capture enough market share to put a material hurting (in terms of valuation multiples) on the loser, primarily if that winner becomes a de facto standard (ex. Android OS, MSFT OS, iOS or even Nokia's Symbian OS) that can lock out the users of the competing devices for much of the smart phone functionality.
I will be exploring this concept in illustrative detail with the release of the Research in Motion forensic analysis and valuation within roughly 48 hours.
More on the Creatively Destructive Pace of Technology Innovation and the Paradigm Shift known as the Mobile Computing Wars!
- There Is Another Paradigm Shift Coming in Technology and Media: Apple, Microsoft and Google Know its Winner Takes All
- The Mobile Computing and Content Wars: Part 2, the Google Response to the Paradigm Shift
- An Introduction to How Apple Apple Will Compete With the Google/Android Onslaught
- Don’t Count Microsoft Out of the Ultra-Mobile Computing Wars Just Yet
- This article should drive the point home: An iPhone 4 Recall Will Hurt Apple More By Opening Additional Opportunity for Android Devices Than Increased Expenses
- A First in the Mainstream Media: Apple’s Flagship Product Loses In a Comparison Review to HTC’s Google-Powered Phone
- After Getting a Glimpse of the New Windows Phone 7 Functionality, RIMM is Looking More Like a Short Play
- Android is gaining preference as the long-term choice of application developers
- A Glimpse of the BoomBustBlog Internal Discussion Concerning the Fate of Apple
- Math and the Pace of Smart Phone Innovation May Take a Byte Out of Apple’s (Short-lived?) Dominance
- Apple on the Margin
- RIM Smart Phone Market Share, RIP?
- Motorola, the Company That INVENTED the Cellphone is Trying to Uninvent the iPad With Android
- Android Now Outselling iOS? Explaining the Game of Chess That Google Plays in the Smart Phone Space
- There Goes Those Fancy eBook Aspirations from Apple, Barnes and Noble, and Amazon: 100,000’s of FREE eBooks from the Public Library
- How Google is Looking to Cut Apple’s Margin and How the Sell Side of Wall Street Will Enable This Without Sheeple Investor’s Having a Clue

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