Many have discounted Microsoft in the mobile computing wars, primarily because they have made quite a few managerial, marketing and technical missteps that have cost them a significant advantage in the smartphone space. Well, as anyone that studies their history knows, the corporate (and corporate division heads) graveyard and infirmary are literally littered with companies that underestimated Microsoft due to their size and early fumbling when entering into markets.
Simply ask the makers of dBase, FoxPro, Wordperfect, Lotus, nearly all of the server OS companies, as well as the makers of GeoWorks, Sony & Nintendo gaming divisions, and the list can go on for quite some time. I'm not saying that MSFT wins everything, or even that they will win this one, but the largest software company in the world with some of the most promising tech, widest user base and several hundred million dollars in marketing (very useful, just ask Apple) and developer incentives will be the purview of fools to ignore or automatically discount into the failure bin. I have said as much in the recent past...
- There Is Another Paradigm Shift Coming in Technology and Media: Apple, Microsoft and Google Know its Winner Takes All
- Don’t Count Microsoft Out of the Ultra-Mobile Computing Wars Just Yet
- After Getting a Glimpse of the New Windows Phone 7 Functionality, RIMM is Looking More Like a Short Play
As for the marketing part, this commercial is pure, utter and undeniable GENIUS!!!
[youtube EHlN21ebeak]
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