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Written by Sunni Middleton
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Thursday, 01 February 2007 |
Peruse this list of FAQs (frequently asked questions). It is likely that you will find the initial help that you need in this list. If you do not find the answer to your question, feel free to contact customer support .

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Wednesday, 31 January 2007 |
Som Occasionally, the confirmation email gets lost in "spam land." Check your junk mail/spam folders. If you don't find the email there,, contact customer service and send us your user name and password. We will manually activate for you.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Tuesday, 30 January 2007 |
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S&P futures are down 17 points as I type this. Here are more strategy analysis documents for subscribers. Wells Fargo and Sears have very expensive put opt
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From the WSJ:
Spanish savings banks have begun selling off the large property portfolios they acquired as collateral from loan defaults, in an effor
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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Monday, 29 January 2007 |
When subscribing to the site you will be automatically subscribed to the newsletter. You will receive a newsletter in the mornings usually between 5am-9am whenever Reggie has added a new post/article to the site. We also suggest that you subscribe to our RSS feed with this link.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Saturday, 27 January 2007 |
Make sure you have the latest version of Adobe (i.e., Version 9 or higher). You can download it free from their website. We use the most updated versions of Adobe for its security and multimedia features. You may also use the adobe downloads to access the video used on the site.
If you are a MAC user, you are likely opening the report in your default "preview" mode. Instead, open in Adobe.

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Last Updated ( Friday, 13 February 2009 )
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Written by Sunni Middleton
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Friday, 26 January 2007 |
We suggest any of the following 3 solutions:
Change your screen resolution size to a higher resolution. We currently have our computers set for 1368x766. You can usually change your screen resolution from your control panel (assuming you are using windows).
You can also temporarily change your browser window zooming (i.e., zoom out and in) by clicking "CRTL" and the minus sign ‘-‘ at the same time or "CRTL" and the plus sign ‘+" simultaneously.
If you do not want to change your screen resolution or toggle screen resolutions Iwith the CRTL +/_), you can use the printer icon next to each post/article (to the left of the pdf icon) to bring up a smaller window to read and/or print the post/article and comments.
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When subscribing to the site you will be automatically subscribed to the newsletter. You will receive a newsletter in the mornings usually between 5am-9am whene
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While we obviously can't accurately answer that for you, we have some suggestions so that you can come to your own conclusions:
a.

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Last Updated ( Friday, 20 February 2009 )
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Written by Sunni Middleton
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Thursday, 25 January 2007 |
While we obviously can't accurately answer that for you, we have some suggestions so that you can come to your own conclusions:
a. Read a post by Reggie by clicking here:
b. As mentioned in the post above - check out the Book Club by clicking here:
c. Look at some of the sample research to see: how it's formatted, the length of the reports, the detail etc.
d. For comparison sake, keep in mind that the reports in the above are mostly professional reports. Retail reports and actionable notes are usually 1-2 pages. For examples -see the links below:
· Sample Retail Report
· Sample Actionable Intelligence Note
e. Lastly, you are welcome to try out the service with a day pass for $125. The day pass will give you access to all professional and retail level research. After perusing and reading, you should, hopefully be able to determine how much time it would take you to read the material and make your own decisions.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Wednesday, 24 January 2007 |
Contact customer service and we'll arrange a credit for you via a coupon code.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Reggie Middleton
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Tuesday, 23 January 2007 |

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Tuesday, 23 January 2007 |
S S See below for a list of companies that Reggie has blogged about or researched thus far - YTD 2008. We will try to keep this list updated.
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Ambac ( abk )
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Glacier Bancorp, Inc. ( gbci )
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Navistar ( nav )
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American Express ( axp )
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Goldman Sachs ( gs )
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PNC Bank ( pnc )
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Associated Banc-Corp ( asbc )
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Harleysville National Corp ( hnbc )
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Popular Inc. ( bpop )
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Assured Guaranty ( ago )
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Hartford Insurance Group ( hig )
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Principal Financial ( pfg)
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Bank of America ( bac )
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Hovnanian ( hov )
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Pulte Homes ( phm )
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BB & T Corp. ( bbt )
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HSBC ( hbc )
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RADIAN GROUP INC ( rdn )
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Bear Stearns ( bsc )
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Huntington Bancshares Incorpora ( hban )
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REGIONS FINANCIAL CP ( rf )
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Beazer Homes ( bzh )
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Insulet ( podd)
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Ryland ( ryl )
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Capital One Financial Corp. ( cof )
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Jefferies Group inc. ( jef )
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Sandy Spring Bancorp, Inc. ( sasr )
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Centex Corporation ( ctx )
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JP Morgan ( jpm )
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Silicon Valley Bank ( SIVB)
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Citigroup ( c )
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KB Homes ( kbh )
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Smithfield Foods ( sfd )
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CountryWide ( cfc )
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KEYCORP ( key )
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SOVEREIGN BANCORP ( sov )
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CVB Financial Corporation ( cvbf )
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KKR FINANCIAL CORP ( kfn )
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SUNTRUST BANKS ( sti )
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D R HORTON INC ( dhi )
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Lehman ( lehmq )
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SYNOVUS FINL CP ( snv )
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Dominion Homes Inc. ( dhom )
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Lennar ( len )
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TOLL BROTHERS INC ( tol )
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Encore ( wire )
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M&T Bank ( mtb )
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TriCo Bancshares ( tcbk )
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Fifth Third Bancorp ( fitb )
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Macerich ( mac )
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UBS ( ubs)
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First Charter Corporation ( fctr )
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Marshall & Isley Corp ( mi )
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WACHOVIA CORP ( wb )
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First Franklin Corporation ( ffhs )
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MBIA ( mbi )
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Washington Mutual ( WAMUQ )
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FIRST HORIZON NTL CP ( fhn )
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Merrill Lynch ( mer )
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WASHINGTON MUTUAL ( wm )
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Frontline ( fro)
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MGIC INVEST Corp ( mtg )
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Wells Fargo ( wfc )
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Genco ( gnk)
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Morgan Stanley ( ms )
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Zions Bancorporation ( zion )
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General Electric ( ge )
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Nara Bancorp, Inc ( nara )
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General Growth Properties ( ggp )
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NATIONAL CITY CORP ( ncc )
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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Monday, 22 January 2007 |
Performance was also updated for all of 2008 at this link, with blog research finishing just over 100% and Reggie's Proprietary Trading Account finishing a tad over 335%. Risk adjusted measures are available in the afore-referenced link.
The chart below shows performance through September 2008.
| Blog post date | Companies negatively Blogged | | Price as of Blog Date or following trading day | 9/30/2008 | % change | Assumed Holding Period in Months | Holding Period Return | Companies for which forensic analysis was performed |
| 1-Sep-07 | len | | $28.57 | $13.81 | (51.66%) | 12.97 | 95.87% | 95.87% |
| | hov | | $12.60 | $7.62 | (39.52%) | 12.97 | 73.56% | 73.56% |
| | phm | | $16.95 | $13.89 | (18.05%) | 12.97 | 30.61% | 30.61% |
| | ctx | | $29.12 | $15.36 | (47.25%) | 12.97 | 89.01% | 89.01% |
| | dhom | | $2.08 | $0.55 | (73.56%) | 12.97 | 141.62% | 141.62% |
| 1-Sep-07 | bzh | | $11.29 | $5.62 | (50.22%) | 12.97 | 94.95% | 94.95% |
| | rdn | | $18.11 | $4.36 | (75.92%) | 12.97 | 146.36% | 146.36% |
| | mtg | | $30.34 | $6.72 | (77.85%) | 12.97 | 150.21% | 150.21% |
| 1-Sep-07 | dhi | | $15.41 | $12.10 | (21.48%) | 12.97 | 37.47% | 37.47% |
| | tol | | $21.84 | $24.38 | 11.63% | 12.97 | (28.75%) | (28.75%) |
| | bsc | | $114.13 | $8.72 | (92.36%) | 12.97 | 175.48% | 175.48% |
| | cfc | | $19.81 | $4.25 | (78.55%) | 12.97 | 151.60% | 151.60% |
| 3-Sep-07 | mbi | | $61.92 | $10.85 | (82.48%) | 12.90 | 159.46% | 159.46% |
| | abk | | $64.63 | $2.17 | (96.64%) | 12.90 | 187.79% | 187.79% |
| 8-Sep-07 | wm | | $34.74 | $0.16 | (99.54%) | 12.93 | 193.59% | 193.59% |
| 16-Oct-07 | ryl | | $23.96 | $25.38 | 5.93% | 11.67 | (17.34%) | (17.34%) |
| 19-Dec-07 | ms | | $50.08 | $20.99 | (58.09%) | 11.67 | 110.68% | 110.68% |
| 8-Jan-08 | ggp | | $33.90 | $14.21 | (58.08%) | 11.67 | 110.67% | 110.67% |
| 14-Jan-08 | bac | | $39.22 | $30.25 | (22.87%) | 8.53 | 43.17% | 43.17% |
| 25-Jan-08 | kbh | | $23.65 | $19.34 | (18.22%) | 8.17 | 33.87% | 33.87% |
| 19-Feb-08 | leh | | $53.57 | $0.00 | (100.00%) | 7.37 | 197.43% | 197.43% |
| 8-Feb-08 | ago | | $21.57 | $15.68 | (27.31%) | 7.73 | 52.04% | 52.04% |
| 21-Feb-08 | key | | $23.03 | $9.80 | (57.45%) | 7.30 | 112.32% | 112.32% |
| 25-Feb-08 | ffhs | | $8.40 | $6.50 | (22.62%) | 7.17 | 42.66% | |
| | ms | | $45.28 | $20.99 | (53.64%) | 7.17 | 104.71% | 104.71% |
| | c | | $24.74 | $17.75 | (28.25%) | 7.17 | 53.93% | 53.93% |
| | wfc | | $31.69 | $33.25 | 4.92% | 7.17 | (12.42%) | (12.42%) |
| | gs | | $177.36 | $120.70 | (31.95%) | 7.17 | 61.32% | 61.32% |
| | mer | | $54.42 | $22.00 | (59.57%) | 7.17 | 116.57% | |
| | wb | | $34.72 | $1.84 | (94.70%) | 7.17 | 186.83% | 186.83% |
| 17-Mar-08 | bsc | | $4.81 | $9.33 | 93.97% | 6.43 | 180.18% | 180.18% |
| 27-Mar-08 | kfn | | $12.71 | $6.93 | (45.48%) | 6.10 | 88.38% | 88.38% |
| 2-Apr-08 | jef | | $17.15 | $20.00 | 16.62% | 5.93 | -35.81% | |
| 15-May-08 | pnc | | $69.39 | $68.00 | (2.00%) | 4.50 | 1.43% | 1.43% |
| 22-May-08 | bpop | | $11.52 | $8.07 | (29.95%) | 4.27 | 57.32% | |
| | sti | | $54.85 | $38.75 | (29.35%) | 4.27 | 56.13% | 56.13% |
| | snv | | $12.32 | $10.25 | (16.80%) | 4.27 | 31.03% | |
| | mi | | $23.59 | $18.00 | (23.70%) | 4.27 | 44.82% | |
| | asbc | | $28.29 | $19.40 | (31.42%) | 4.27 | 60.27% | |
| | fctr | | $30.20 | $30.02 | (0.60%) | 4.27 | (1.38%) | |
| | mtb | | $89.89 | $80.00 | (11.00%) | 4.27 | 19.43% | 19.43% |
| | hban | | $9.23 | $7.45 | (19.28%) | 4.27 | 35.99% | 35.99% |
| | bbt | | $33.44 | $31.00 | (7.30%) | 4.27 | 12.02% | |
| | jpm | | $43.05 | $41.00 | (4.76%) | 4.27 | 6.95% | |
| | usb | | $33.24 | $32.75 | (1.47%) | 4.27 | 0.37% | |
| | cof | | $48.92 | $44.00 | (10.06%) | 4.27 | 17.54% | 17.54% |
| | wm | | $9.45 | $0.16 | (98.31%) | 4.27 | 194.04% | 194.04% |
| | cfc | | $4.69 | $4.25 | (9.38%) | 4.27 | 16.19% | 16.19% |
| | rf | | $19.14 | $8.25 | (56.90%) | 4.27 | 111.22% | |
| | zion | | $43.47 | $34.25 | (21.21%) | 4.27 | 39.85% | |
| | tcbk | | $15.92 | $19.70 | 23.74% | 4.27 | -50.06% | |
| | fitb | | $19.88 | $9.11 | (54.18%) | 4.27 | 105.78% | |
| | sov | | $8.78 | $2.33 | (73.46%) | 4.27 | 144.35% | |
| 16-Jun-08 | ge | | $28.97 | $23.10 | (20.26%) | 3.47 | 37.95% | 37.95% |
| 30-Jul-08 | axp | | $37.54 | $32.55 | (13.29%) | 2.00 | 25.68% | 25.68% |
| 30-Jul-08 | hbc | | $82.32 | $77.80 | (5.49%) | 2.00 | 10.07% | 10.07% |
| 21-Aug-08 | nav | | $55.30 | $51.26 | (7.31%) | 1.30 | 14.12% | 14.12% |
| 26-Aug-08 | wire | | $18.70 | $17.73 | (5.19%) | 1.13 | 9.88% | 9.88% |
| 11-Sep-08 | sfd | | $21.00 | $14.36 | (31.62%) | 0.63 | 62.75% | 62.75% |
| | | | | | | | | |
| | | | | | | Average | Average | Average |
| | 1/1/2208 | | | | Since 7/07 | 7.47 | 64.41% | 71.31% |
| | 17-Dec-03 | | | | Year to Date | 5.42 | 50.19% | 53.73% |
| | | | | | | | | |
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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Sunday, 21 January 2007 |
ContContact paypal with your problem. It is likely a paypal problem. Also, send us your username and password. We'll also investigate / troubleshoot to see if there is a problem on our end.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Saturday, 20 January 2007 |
They are the company that processes credit cards for us. We currently accept Master Card, Visa, AMEX, Discover.
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This is a DRAFT of part 3 of Reggie Middleton on the Asset Securitization Crisis – Why using other people’s money has wrecked the banking system:
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Following the empirical evidence that banks share price moves are outstripping their fundamental performance, I have decided to run the same analysis with REIT
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If you do not want to pay by credit card or paypal, we prefer you pay by wire: Wiring instructions: Reggie Middleton, LLC, Citibank, NA , Account number: 03
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Simply do not renew the subscription upon expiration. If you are on an automated recurring billing (autho
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Yes, you've been bamboozled! Hoodwinked! You're being taken for suckers that not only can't count, but whose memories have been washed away by threats of swin
- Leading Indicators...
U.S. Credit-Card Defaults Resume Ascent as Unemployment Worsens JPMorgan Chase & Co., Bank of America Corp. and Citigroup Inc., the biggest U.S. cre

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Friday, 19 January 2007 |
If you do not want to pay by credit card or paypal, we prefer you pay by wire: Wiring instructions: Reggie Middleton, LLC, Citibank, NA , Account number: 03271201 , Routing number: 021000089. If you still prefer to pay by check - contact us - let's talk about it.
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- The Latest REIT Updates are No...
In case subscribers haven't noticed, I have decided to decrease the frequency of analysis in order to increase the depth of the subjects analyzed. Due to t
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Usua Usually a newsletter will only be emailed if there is a new post/article or a change to an existing post/article. If you haven't received a
- News Recap for 11/12/09...
Are we in consecutive back to back bubbles or what? From Bloomberg: KKR Puts Higher Valuation on Dollar General Than Walmart in IPO Offering: Wasn't the
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All transactions are final, unless Reggie Middleton, LLC is unable to perform. There are no returns, refunds or cancellations. In the case of non-performance,
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I am here to weigh in on the increasingly popular marketing battle over GGP's (General Growth Properties) value in, and out of bankruptcy. The players in questi
- To think, they actually disres...
- FAQ 6 - Financial Acumen/Time...
While we obviously can't accurately answer that for you, we have some suggestions so that you can come to your own conclusions:
a.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Friday, 19 January 2007 |
Usua Usually this problem occurs because there is a mismatch between the address of your credit card and the address you put into the system. Double-check the addresses, make sure they match.
Related Articles/Posts
- And in Today's "the worst is b...
Look at the credit card section in the loss estimates of my last post before you read this article from Bloomberg: Advanta Shuts Down Credit-Card Lending Amid
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Are we in consecutive back to back bubbles or what? From Bloomberg: KKR Puts Higher Valuation on Dollar General Than Walmart in IPO Offering: Wasn't the
- The silly question of the day:...
Do dogs have fleas? Do floozies jump bed linen? Finally, Do Wall Street banks that own data providers and a monopoly on CDS data have unfair ac
- FAQ 6 - Financial Acumen/Time...
While we obviously can't accurately answer that for you, we have some suggestions so that you can come to your own conclusions:
a.
- FAQ 7 - Upgrade I am a retai...
Contact customer service and we'll arrange a credit for you via a coupon code.
- FAQ 16 - Newsletter I am not...
Usua Usually a newsletter will only be emailed if there is a new post/article or a change to an existing post/article. If you haven't received a
- Why Doesn't the Media Take a T...
JPM derivative and off balance sheet lending commitments and guarantees exposure Warning!!! This is the type of investigative, unbiased and independent analy

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Thursday, 18 January 2007 |
At t At the bottom of the newsletter - there is a link that gives you the option to unsubscribe from the newsletter. Click the link and you will be unsubscribed automatically.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Wednesday, 17 January 2007 |
Usua Usually a newsletter will only be emailed if there is a new post/article or a change to an existing post/article. If you haven't received a newsletter (and have not unsubscribed) it is likely because Reggie hasn't posted anything new yet.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Tuesday, 16 January 2007 |
Call Call Sunni Middleton at 718 415 4565 .

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Monday, 15 January 2007 |
We u We usually try to respond within 24 hours. It may take us longer to respond on holidays and weekends.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Sunday, 14 January 2007 |
You must be registered and subscribed to the site to access the free content. The content is provided on varying levels. Retail subscribes can only access "retail" and "free" content. Professional and institutional subscribers can access all of the content.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Saturday, 13 January 2007 |
Y You can subscribe to our RSS feed with this link.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Friday, 12 January 2007 |
See the link for info on Reggie :

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Thursday, 11 January 2007 |
Simply do not renew the subscription upon expiration. If you are on an automated recurring billing (authorize.net) or Paypal subscription, you will have to request subscription cancellation on the eve or renewal. Cancelling your subscription midterm will cancel your access to the site. Please be aware that the subscription fees are non-refundable - which is why we supply ample access to sample research documents throughout the site. We will issue pro-rata credits for upgrades, though.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Wednesday, 10 January 2007 |
See below for a primer on how to use the blog.
First and foremost, register. It's fast, it's free, and it gives you access to everything available on the site and listed below. Once you have registered and signed in, got to "My Profile" in your User Menu. This is command central, where you can opt in or out of various site features and view your personals site statistics. At the top you have three tabs: the "Edit Tab" allows you to "Update Your Profile" information and "Update Your Image", so you can upload a picture of yourself or an avatar for those who are shy. The connections tab allows you to Manage Your Connections to others in this blog's community. Connections are digital relationships that you have made with others. They are designed to facilitate social interaction among the blog's constituency. More on this a little later. You will also find in this window your statistics, such as how many "hits" your profile has received, online status, profile rating by others, etc.

You have the option of sending email through the BoomBustBlog.com email system which keeps email addresses private for the recipient, and/or using the internal private messaging system , which users can tell to email them if they are not online (optional).
Towards the bottom of the window, there are tabs for Article that you have written. Yes, you can create your own blog here by clicking the "Submit Content" in the user menu,but to have it appear on the greater site, you will have to have it screened by me and approved - Warning, while I really love to have guest bloggers on the site, I am quite picky.
The next tab calls for a list of your connections, as mentioned above. These are the established relationships that you have in the community. It allows for one click email and messaging, and alerts when your connections are online with you.
My Invites
My invites is a cornerstone in community building in the Boom Bust Blog. It facilitates community member's invitation to others to view and join this financial community. By clicking the My Invites tab on the bottom of your profile, then clicking the Invite Tool, you will get a dialog that resembles the one to the left. It allows for the easy importation email addresses by clck the blue "Add from my address book " button. Now you have the option of importation from popular web-based emails or desktop based email apps (be sure to click the actual hyperlink to import, and not the pictures). Don't worry, the blog does not keep nor store your data (see the Privacy Statement). It just makes it easy for you to email several people quickly. It very quick, and quite slick - but then again I am a nerd.
The more people you invite to the Boom Bust Blog, the more dynamic and vibrant it will become. In addition, the more people you invite, the more flexibility it gives me to publish my high end research without charge. The analytical staff that I employ is expensive...
This is the contacts import dialog.
Once you have invited your invitees, they will be tracked into the site and you will be notified if and when they join as well as any outstanding invites. You have the option to have them automatically connected to you upon invitation (so, don't invite anyone you don't like:-)
The system also keeps a running log of your accepted invites independent of your connections throughout the blog.
Now, back to the other tabs in your profile page...
\The newsletter tab alerts you to the status of the newsletter delivery that you chose when you registered. I will be sending out newsletters on opinion and analysis roughly once a week starting in January 2008.

The profile book show the status of your profile and the options you chose during registration. They can be changed by editing your profile.

My blog give you the statistics on your personal blogging activity on this site.
Now, back the Main Menu, there is a site map that outlines the entire site, so you know what is available and where and a "all articles" command that displays all articles in chronological order.
This tutorial is a work in progress. I will be adding on to it over time. Feel free to ask any questions via the comments dialog below.

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Last Updated ( Saturday, 07 February 2009 )
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Written by Sunni Middleton
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Monday, 08 January 2007 |
You can change your email address, password etc from the "User Menu" on the lower left frame of the website. Click "My Profile" and when at your profile page click "Edit my Profile".

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Last Updated ( Saturday, 08 August 2009 )
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