Friday, 16 January 2009 23:00

A humble thank you to my readers and supporters

I came across an interesting site today (Eat, Sleep, Publish) in my quest to see what business models others are using for pay-for-content blogs since my little blogging experiment is starting to get a bit more involving than I ever anticipated. I was shocked to find so little info on the topic, implying how difficult it is for media concerns to actually charge for content (see my ramblings on this topic below). I found the aforementioned blog to be interesting, so decided to see what his Google Page Rankwas in order to see how popular the site is. While I was there, I decided to see where I stood in the scheme of things, and I must admit I was pleasantly surprised at the results. BoomBustBlog has a page ranking of 6 (out of a possible 10). That puts me in the very top echelon of blogging sites, despite the fact this blog is not even a year and a half old yet and the fact that I charge for premium content.

I feel compelled to say thank you to all of the regular visitors and contributors who made this possible. Below is a Google Page Rank chart of some of the most respected and well trafficked blogs and sites on the Internet.

Blog Name Category Google Page Rank Primary Revenue Model Comments
Google Portal site (Web's top 100 trafficked sites) 10 Search driven ad model
Yahoo Portal site (Web's top 100 trafficked sites) 9 Search driven ad model, Banner ads
Arianna Huffington's Huffington Post Political commentary (Web's top 100 trafficked sites) 8 Banner ads
Barry Ritholz's The Big Picture Macro-economic analysis and commentary 7 Banner ads Moved from central blogging platform, thus may have reduced rank
Seeking Alpha Financial commentary aggregation portal 7 Banner ads
Nouriel Roubini's RGE Monitor Macro-economic analysis and commentary, global macro news and analysis aggregation
7 Banner ads, subscriptions (institutional rates, ex 4 or 5 digits and up), has free content
Reggie Middleton's (that devlishly handsome fellow!) Fundamental and forensic corporate analysis, financial and macro-economic analysis and commentary 6 Subscriptions only (institutional rates, ex. 4 or 5 digits and up), has free content
Moved from central blogging platform, thus may have reduced rank
Calculated Risk Macro-economic analysis and commentary 6 Banner ads Moved from central blogging platform, thus may have reduced rank
Mish's Global Economic Analysis Macro-economic analysis and commentary 6 Banner ads
Yves' Naked Capitalism Financial and macro-economic analysis and commentary 4 Banner ads

The chart above is definitely not an exhaustive listing of the quality blogs, just an anecdotal sampling of some of the widely followed or well known blogs (and mine tooCool). What this should tell readers is that the online media magazine/newspaper is without a doubt the way of the future. As newsprint companies are going out of business, some blogs are thriving, and making money to boot. I feel good about the progress of the blog, since it was never intended to be a commercial venture, but stumbled upon revenue by mistake (as I am sure at least a few of the blogs mentioned above were as well). BoomBustBlog is also the youngest of the blogs by far, and as my readers probably can attest to, the spiciest and most cynical as well.

Again, I humbly say "Thank you" for all of your support. More on my musings on old vs. new media:

  1. A change is gonna' come
  2. Continuing the conversation of the future of main stream media..,
  3. The Future of Main Stream Media, pt 3
  4. Sometimes, to grow, you must stick to your core competencies
  5. Time Warner and the MSM pt. 4
  6. Has the Web and the Blogosphere ushered in the Death of Radio?
Last modified on Friday, 16 January 2009 23:00


  • Comment Link shaun noll Tuesday, 20 January 2009 10:42 posted by shaun noll

    be a part of this blog Reggie, you've created something pretty amazing here IMO! cheers to many more years of the truth :)

  • Comment Link Reggie Middleton Sunday, 18 January 2009 11:33 posted by Reggie Middleton

    Most of the blogs mentioned above have been around from 3 to 5 years. I think those blogs in particular happen to have a higher valuation and staying power than the average, hence the frequent MSM appearances. See [url][/url]for a breakdown of who visits this site, and why it may have more staying power than a blog about ferrets (no disrespect to about ferrets, there are two in my house).

  • Comment Link Jason Preston Sunday, 18 January 2009 11:27 posted by Jason Preston

    Thanks for the mention, Reggie, I'm glad you found ESP at least a little bit useful ;)

    A pagerank of 6 is pretty good, but remember than in blogging terms, a year and a half is a good long time. I've only been writing Eat Sleep Publish for around 9 months, and a lot of blogs that get started don't make it past the 1-year mark.

    Good luck going forward.

  • Comment Link NDbadger Saturday, 17 January 2009 16:01 posted by NDbadger

    Reggie, your work is outstanding. Thank you for sharing and educating.

    Did you see this mornings WSJ on the bank bailout? Very bizarre. We just voted for change and this is what we get, a proposal to buy the bank's bad assets at cost. Taxpayers should be furious. And policy makers should stop letting the stock market guide their policy decisions. It is not the role of taxpayers to bail out shareholders. The equity holders and creditors are the ones that took the risk, it sure seems like they should be the ones to bear the cost. Ugh.

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