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Tuesday, 08 March 2011 07:38

The Tablet Competition Gets Serious For Business: IBM Lenovo Full-powered Windows Tablet w/Keyboard & 24hr Battery Life

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I was in a cafe yesterday after picking up my daughter from school and noticed this guy typing on an iPad via a very small bluetooth keyboard using the iPad Apple word processor. I couldn't help but observe his progress on what I considered to be an unusual setup. The keyboard was very cramped, he had to reach up to the screen several times to give touch input to the screen, and he had to carry around two different devices to accomplish this.

The setup looked a little something like this...

[youtube MRsQ90kfCF4]

Again, kudos to Apple management. How many tech companies can convince consumers to spend between a minimum of $600 to almost $1,000 for multiple devices that give you about 1/2 to 3/4 the functionality of a $275 netbook, and do so at 50% margins. This feat was doable due to one part engineering and marketing prowess on the par to Apple, one part monopolistic apathy on the part of Wintel, and one part managemetn bumbling by the various mobile computing vendors who fumbled around while Apple ate their lunch. Again, I can't over emphasize the marketing component, because this guy really looked silly trying to type this paper on this contraption.

Now, the question remains - "How long can Apple get away with this?". Basically, this guy bought this gear in an attempt to replicate a fully functioning portable computing, complete with content creation capabilities. Needless to say, he only had a paragraph written by the time I left. Maybe it was writer's block.

Last year, in my Mobile Computing Wars series, I said Don’t Count Microsoft Out of the Ultra-Mobile Computing Wars Just Yet. Basically, what the guy described above and what everyone who buys a tablet is trying to do is to get the full desktop mobile computing experience in a more portable, user friendly, interactive package. If Microsoft provides the full Windows/Office productivity and app availability experience in the intuitive, ultra-portable touch screen form factor - its game over.

With that being said, IBM just announced the Lenovo convertible tablet with 9 to 24 hour battery life, Gorilla Glass option, Core i3 to i7 processors and 12.5 inch IPS displays starting at $899.

These tablets weigh in at twice that of the iPad, but deliver 4x the functionality at comparable pricing, and up to 2.5x the battery life. Factor in the keyboard option for both and it should be a no-brainer for enterprise use.

As I have said, beware the rapid commoditization of the tablet space this year. Apple has NEVER seen this much credible competition, and neither has any other tech vendor outside of the PC market.

Reference Steve Jobs Calls End Of the PC, We Call The End Of The Fat Margin Tablet – Including The Pretty iPad, With Proof! and then The Tablet Pricing Wars Have Commenced, Targeting Apple’s iPad 2 Which Is Not Even For Sale Yet…

You do know what's going to end up happening, don't you? Microsoft will figure out (and rather quickly), how to offer the full Windows experience - complete with its existing repertoire of apps on the slim, touch GUI, tablet form factor popularized by Apple, but invented by Microsftie itself. Reference Next generation Windows will run on ARM chips.

Of course, if they would have had more competition they would have done this in the beginning. But then again, if I had a billion dollars, I'd be a billionaire - Wouldn't I? If... If.. If... From the aforementioned link...

Microsoft has announced that the next version of Windows will run on “System on a Chip” (SoC) architectures including ARM-based processors. While Microsoft was making this announcement, NVIDIA was busy teasing us with something called Project Denver — an upcoming high performance ARM chip that will be able to run desktop operating systems. You know, like Windows.

Microsoft says Windows will also be able to support chips from Qualcomm, Texas Instruments and others, as well as SoC platforms from Intel, AMD, and other companies working on x86 SoC architecture.

This means support for hardware-accelerated graphics in Windows, the full version of Internet Explorer, and other Windows apps will work on ARM-based chips.

This could have huge implications for low power ARM-based tablets, notebooks and other devices, but it also means we’ll likely see a growing number of high performance chips from companies like NVIDIA designed to change the way we think about the distinctions between desktop and mobile computing applications.

[youtube kN6JIn9Hg34]



Last modified on Tuesday, 08 March 2011 08:52
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