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For the life of me I can't figure out how you get Apple bashing from a short RIMM article, but I'll humor you. Android has already surpassed Apple in both shipments and growth rates, so your thesis is dead in the water before we can get started. Cool is a marketing tool. What is tool. If I'm a tall muscular, good looking man that rides around in yachts and exotic cats with beautiful women, am I a nerd or am I cool?
Would I brandish an iPhone or Android? The answer is that as an intelligent consumer I will brandish the device that gives me the most value. It is Apple that is pushing that "cool" thing into your head.